#SCARCITY MAKES PEOPLE BUY#

Jimmy Choo for H&M, a lot of people were looking forward to the launch of this special line for H&M. Since I do not have any money I did not want to buy anything although I really liked the black flat studded pumps.

But yesterday morning when I woke up around half past nine I had some kind of weird feeling. I went downstairs made myself some breakfast and checked my email on my Iphone. And then I saw the clock ticking and suddenly I could not resist to try to enter the H&M online store. At first I couldn't get in, but stubborn as I am I kept on trying. And suddenly I was in... and I felt the pressure of scarcity, and out of the blue picked some shoes -no not only the flat pumps- and a bag and put them in my online basket...and..... I ordered them. I told myself that I could always return the items or sell them (I did not checked marktplaats and Ebay before I thought that lol).  Typically an example of the cognitive dissonance theory. So I kind of fall for the pressure of scarity...stupid me....although it still does not feel that way because I so do love the items I ordered.  H&M passed with flying colours....still think it's amazing why do people so want these items....and why am I one of them?!

What do you think? And did you get in, and had the chance to order something?

xoxo